All the world's masters, all the founders of religions or empires, the apostles of all beliefs, eminent statesmen, and, in a more modest sphere, the mere chiefs of small groups of men have always been unconscious psychologists, possessed of an instinctive and often very sure knowledge of the character of crowds, and it is their accurate knowledge of this character that has enabled them to so easily establish their mastery. ... To know the art of impressing the imagination of crowds is to know at the same time the art of governing them.
A known saying goes:if you don't control your own mind, someone else will.The sheeple don't control their own minds, they are controlled by the mass media and educational system owned and controlled by the power elite. The greatest achievement of propaganda is that the sheeple believe they are free and live in democracies in which they have a choice and influence on important government policies. In reality it is easily shown that they live in managed democracies, managed by the power elite to the elite's benefit. Two suitable sayings:It's easier to fool people than to convince them that they have been fooledandthe amount of energy needed to refute bullshit is an order of magnitude larger than is needed to produce it.The most important tools used by the power elite to fool the masses are of course the mass media which are used for spreading propaganda, entertainment and fear...
Mass media... weapons of mass deception
In 1883 journalist John Swinton saidThere is no such a thing in America as an independent press, unless it is out in country towns. ... We are the tools and vassals of rich men behind the scenes. ... We are intellectual prostitutes.Independent journalists are dying out while presstitutes flourish. The mass media have always been controlled by a few, but in the last decades this exponentially worsened. In 1956 C. Wright Mills wrote that the media areamong the most important of those increased means of power now at the disposal of elites. Media influence grew with time. Broadcasting began commercially with AM radio around 1920, boomed with television in the 1930s and smartphones and social media in the 21st century. Media reach started locally but became global.
Since the mid-1980s, major media companies had been engaged in a feeding frenzy, swallowing up other media firms to form ever-larger conglomerates. ... Growth in the number of media outlets, for example, does not necessarily ensure content that serves the public interest. Centralized corporate ownership of vast media holdings raises the possibility of stifling diverse expression and raises important questions about the powerful role of media in a democratic society.
A. J. Liebling said thatfreedom of the press is guaranteed only to those who own one. The power elite know all about it and they enacted laws like the Telecommunications Act of 1996 which undo regulations like media cross ownership rules which were installed for the best interest of the people. This led to more and more powerful media monopolies. Practically all mainstream and state media are now onwed and controlled by a handful of very influential people. The reason is of course obvious. Who controls the media controls the beliefs and ideas of the sheeple. Andrea Prat wrote thatBy choosing what to report and how to report it, a media company can affect the views of its users and hence their voting decisions. This is not just a theoretical possibility.The media have a strong effect on people's worldview. Mass media are important in the formation of public opinion, nationally and globally. People today are the most media-saturated and media-engaged in history. Americans create 57% of the world's advertising while representing only 6% of its population. Basically all the news is created and dispersed through news agencies Reuters, AP, AFP and UPI which are owned by a handful of elite. That news is then copied and dispersed through all the known media stations owned and controlled by the same elite. There's practically no journalism involved anymore, it's simply to time consuming and expensive. So it doesn't take a genius to see how easy it is to manipulate the masses from above with information that is in line with the agenda of those elite. Big Tech censorship is so bad now that it's even mentioned by The Economist and Forbes.
The American business community was also very impressed with the propaganda effort. They had a problem at that time. The country was becoming formally more democratic. A lot more people were able to vote and that sort of thing. The country was becoming wealthier and more people could participate and a lot of new immigrants were coming in, and so on. So what do you do? It's going to be harder to run things as a private club. Therefore, obviously, you have to control what people think. [...] The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. [...] Propaganda is the executive arm of the invisible government.
Joseph Goebbels was the Nazi propaganda minister of the German Empire. He said thatthe point of a political speech is to persuade people of what we think rightand that propaganda is meant toconquer the broad masses. Edward Bernays was the propaganda guru of the Anglo-American Empire. He was nicknamed thefather of spin and public relations. Public relations is another term for propaganda. Propaganda is a form of communication aimed towards influencing the attitude of the community toward some cause or position by for example presenting only one side of an argument or by repeating a message over and over again. Interesting is that Edward Bernays regarded democracy as a threat to the power elite. The power elite are by definition against democracy because their globalization is essentially contrary to it. Therefore the elite set up managed democracy to maintain and expand their control of the population.
The tremendous expansion of communications in the United States has given this Nation the world's most penetrating and effective apparatus for the transmission of ideas. Every resident is constantly exposed to the impact of our vast network of communications which reach every corner of the country, no matter how remote or isolated. Words hammer continually at the eyes and ears of America. The United States has become a small room in which a single whisper is magnified thousands of times. Knowledge of how to use this enormous amplifying system becomes a matter of primary concern to those who are interested in socially constructive action. ... The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.
The engineering of consent is the very essence of the democratic process.In 1948 George Orwell wrote that political languageis designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.In 1951 Bertrand Russell wrote thatthe subject which will be of most importance politically is mass psychology. ... Its importance has been enormously increased by the growth of modern methods of propaganda. Of these the most influential is what is called "education." ... the press, the cinema, and the radio play an increasing part.In 2001 Edward S. Herman said thatthe United States is not only number one in military power but also in the effectiveness of its propaganda system, which is vastly superior to any past or present state-managed system.The United States has by far the most far-reaching and most powerful propaganda system ever.
Entertainment... weapons of mass distraction
It is only by obtaining some sort of insight into the psychology of crowds that it can be understood how slight is the action upon them of laws and institutions, how powerless they are to hold any opinions other than those which are imposed on them, and that it is not with rules based on theories of pure equity that they are to be led, but by seeking what produces an impression on them and what seduces them. ... Bread and spectacular shows constituted for the plebeians of ancient Rome the ideal of happiness, and they asked for nothing more.
Does a majority of the population think it worth while to ... reverse the current drift toward totalitarian control of everything? In the United States ... recent public opinion polls have revealed that an actual majority of young people in their teens, the voters of tomorrow, have no faith in democratic institutions, see no objection to the censorship of unpopular ideas, do not believe that government of the people by the people is possible and would be perfectly content, if they can continue to live in the style to which the boom has accustomed them, to be ruled, from above, by an oligarchy of assorted experts. That so many of the well-fed young television-watchers in the world’s most powerful democracy should be so completely indifferent to the idea of self-government, so blankly uninterested in freedom of thought and the right to dissent, is distressing, but not too surprising. ... If the bread is supplied regularly and copiously three times a day, many of them will be perfectly content to live by bread alone — or at least by bread and circuses alone.
It's as if Le Bon's and Huxley's words are even more applicable today then they were when spoken. These words are timeless, it has always been this way. The termbread and circusescontends that the power elite generate public approval, not by excellence in public service or public policy, but by diversion, distraction or by satisfying the most immediate or base requirements of a populace. It originates from the Roman Empire and is as relevant today as it ever was. The idea likely existed already in the Greek Empire with for example the Olympics. The massive entertainment industry of today easily makes the Roman or Greek "bread and circuses" look like peanuts. We now live in an Age of Entertainment.
The falsification of history
The power of conquerors and the strength of States is based on the popular imagination. It is more particularly by working upon this imagination that crowds are led. All great historical facts, the rise of Buddhism, of Christianity, of Islamism, the Reformation, the French Revolution, and, in our own time, the threatening invasion of Socialism are the direct or indirect consequences of strong impressions produced on the imagination of the crowd.
The power elite write history in favor of themselves. George Orwell famously said thatWho controls the past controls the future. Who controls the present controls the past.Andrzej Friszke said that historyexists in an uneasy relationship with the memories of those involved in the events concerned. It can play an important role in either legitimising or challenging a contemporary state, its regime and ruling class.Jan Marinus Wiersma wrote that historianslook at the past from their own perspective, different from that of their predecessors and successors. Historians are not neutral and are influenced by their contemporary societies.The sheeple are largely unaware of this fact evidenced by the given that they largely believe the history as it is presented to them by the power elite. Professor of history Peter Kuznick mentions Three False Myths Americans Believe * about for example Pearl Harbor, World War II and Hiroshima & Nagasaki. Another good example is Columbus...
First of all, Columbus didn’t actually discover the Americas, despite what you may have been taught in elementary school. ... Over time, Columbus’ real actions in the Americas have been replaced by a warm-and-fuzzy coloring book story of a bold and brave explorer who set out to discover a new world. But in reality, as we have learned from writings of Christopher Columbus’ own men, the “bold explorer” raped, pillaged, enslaved and slaughtered people just to get rich.
Christopher Columbus is a good example of the falsification of history by the western power elite. European imperialists invaded many parts of the world and killed and enslaved countless indigenous people, destroying their cultures and plundered their countries. They called it "trade", part of globalization. The people they killed and enslaved they called "barbarians". Themselves they called "civilization". Exactly like the elite do today. See Good vs Evil. Columbus was sent on his missions by the Catholic Monarchs of Spain who are also known for the Inquisition and the killing of countless people. They operated under authority of Pope Alexander VI whose bull of 1493 confirmed or reconfirmed the rights of the Spanish crown in the New World following the finds of Columbus in 1492. One of his predecessors, pope Nicholas V, is known for having layed the foundation for the lucrative slave trade that followed soon thereafter. With the Romanus Pontifex of 1454 the pope already granted the Portuguese king the right to invade, plunder and “reduce their persons to perpetual slavery.” Nothing good can come from that. On top of that Columbus' contract with the Spanish rulers promised that he could keep 10 percent of whatever riches he found, along with a noble title and the governorship of any lands he should encounter. Columbus was not a hero in the moral sense of the word but a materialist and an imperialist. Even still today many ignorant Americans happily celebrate Columbus Day each year in honor of that person. Ironically, even black slave descendants walk in the Columbus Day parade in New York.
Fear as a political tool
Various types of belief can be implanted in many people, after brain function has been sufficiently disturbed by accidentally or deliberately induced fear, anger or excitement. Of the results caused by such disturbances, the most common one is temporarily impaired judgment and heightened suggestibility. Its various group manifestations are sometimes classed under the heading of herd instinct,' and appear most spectacularly in wartime, during severe epidemics, and in all similar periods of common danger, which increase anxiety and so individual and mass suggestibility.
Edmund Burke said thatNo passion so effectually robs the mind of all its powers of acting and reasoning as fear.This is known by the power elite who use it to control the masses to their advantage. Culture of fear is the concept that powerful people may incite fear in the general public to achieve political goals through emotional bias. The power elite benefit from wars, crises, terrorism, chaos, etcetera. Such events make the ignorant sheeple even more susceptible to the ideas and solutions of the power elite which usually result in power shifts from people to power elite. Never waste a good crisis. War propaganda, false flag operations, fearmongering and the good versus evil tactic are meant to make the ignorant public at home and abroad support their aggressive wars in other parts of the world and for the enactment of laws that benefit themselves. Fear is a very powerful political tool that always works and therefore is used almost constantly to control the sheeple. We went from the threat of communism to the era of the highly exaggerated threat of "terror" to the era of the highly exaggerated "killer viruses" by which the power elite are taking away practically all that was still left of people's rights and freedoms. Voltaire said thatThose who can make you believe in absurdities can make you commit atrocities..