All the world's masters, all the founders of religions or empires, the apostles of all beliefs, eminent statesmen, and, in a more modest sphere, the mere chiefs of small groups of men have always been unconscious psychologists, possessed of an instinctive and often very sure knowledge of the character of crowds, and it is their accurate knowledge of this character that has enabled them to so easily establish their mastery. ... To know the art of impressing the imagination of crowds is to know at the same time the art of governing them.

The point of a political speech is to persuade people of what we think right. I speak differently in the provinces than I do in Berlin, and when I speak in Bayreuth, I say different things than I say in the Pharus Hall. That is a matter of practice, not of theory. We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing.*

Edward Bernays was the propaganda guru of the Anglo-American Empire. He is nicknamed the "father of spin and public relations". Public relations is another form of propaganda*, a form of communication aimed towards influencing the attitude of the community toward some cause or position by for example presenting only one side of an argument or by repeating a message over and over again. Bernays wrote the following in his book Propaganda...

The American business community was also very impressed with the propaganda effort. They had a problem at that time. The country was becoming formally more democratic. A lot more people were able to vote and that sort of thing. The country was becoming wealthier and more people could participate and a lot of new immigrants were coming in, and so on. So what do you do? It's going to be harder to run things as a private club. Therefore, obviously, you have to control what people think. ... The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. ... Propaganda is the executive arm of the invisible government.

The tremendous expansion of communications in the United States has given this Nation the world's most penetrating and effective apparatus for the transmission of ideas. Every resident is constantly exposed to the impact of our vast network of communications which reach every corner of the country, no matter how remote or isolated. Words hammer continually at the eyes and ears of America. The United States has become a small room in which a single whisper is magnified thousands of times. Knowledge of how to use this enormous amplifying system becomes a matter of primary concern to those who are interested in socially constructive action. ... The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

The subject which will be of most importance politically is mass psychology. ... Its importance has been enormously increased by the growth of modern methods of propaganda. Of these the most influential is what is called "education." ... the press, the cinema, and the radio play an increasing part.

Political language ... is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind.*

Since the mid-1980s, major media companies had been engaged in a feeding frenzy, swallowing up other media firms to form ever-larger conglomerates. ... Growth in the number of media outlets, for example, does not necessarily ensure content that serves the public interest. Centralized corporate ownership of vast media holdings raises the possibility of stifling diverse expression and raises important questions about the powerful role of media in a democratic society.

In 1883 journalist John Swinton said that there is no such a thing in America as an independent press, unless it is out in country towns. ... We are the tools and vassals of rich men behind the scenes. ... We are intellectual prostitutes. In 1956 C. Wright Mills wrote that the media are among the most important of those increased means of power now at the disposal of elites. Since that time media influence grew exponentially.

The power elite know all about the given that freedom of the press is guaranteed only to those who own one and they enacted laws like the Telecommunications Act of 1996 which undo regulations like media cross ownership rules which were installed for the best interest of the people. This led to more and more powerful media monopolies. Practically all mainstream and state media are now owned and controlled by a handful of very influential people.

By choosing what to report and how to report it, a media company can affect the views of its users and hence their voting decisions. This is not just a theoretical possibility.*

Who controls the media controls the beliefs and ideas of the sheeple. The media have a strong effect on people's worldview and they are important in the formation of public opinion. People today are the most media-saturated and media-engaged in history.

The United States is not only number one in military power but also in the effectiveness of its propaganda system, which is vastly superior to any past or present state-managed system.

Americans create 57% of the world's advertising while representing only 6% of its population. Basically all the news is created and dispersed through news agencies Reuters, AP, AFP and UPI which are owned by a handful of elite. That news is then copied and dispersed through all the known media stations owned and controlled by the same elite. Since then Big Tech has emerged. The United States has by far the most far-reaching and powerful propaganda system ever.

It is only by obtaining some sort of insight into the psychology of crowds that it can be understood how slight is the action upon them of laws and institutions, how powerless they are to hold any opinions other than those which are imposed on them, and that it is not with rules based on theories of pure equity that they are to be led, but by seeking what produces an impression on them and what seduces them. ... Bread and spectacular shows constituted for the plebeians of ancient Rome the ideal of happiness, and they asked for nothing more.

Does a majority of the population think it worth while to ... reverse the current drift toward totalitarian control of everything? In the United States ... recent public opinion polls have revealed that an actual majority of young people in their teens, the voters of tomorrow, have no faith in democratic institutions, see no objection to the censorship of unpopular ideas, do not believe that government of the people by the people is possible and would be perfectly content, if they can continue to live in the style to which the boom has accustomed them, to be ruled, from above, by an oligarchy of assorted experts. That so many of the well-fed young television-watchers in the world’s most powerful democracy should be so completely indifferent to the idea of self-government, so blankly uninterested in freedom of thought and the right to dissent, is distressing, but not too surprising. ... If the bread is supplied regularly and copiously three times a day, many of them will be perfectly content to live by bread alone — or at least by bread and circuses alone.

It's as if Le Bon's and Huxley's words are even more applicable today then they were when spoken. These words are timeless, it has always been this way. The term "bread and circuses" contends that the power elite generate public approval, not by excellence in public service or public policy, but by diversion, distraction or by satisfying the most immediate or base requirements of a populace. It originates from the Roman Empire and is as relevant today as it ever was. The idea likely existed already in the Greek Empire with for example the Olympics. The massive entertainment industry of today easily makes the Roman or Greek "bread and circuses" look like peanuts. We now literally live in the Age of Entertainment*.

Who controls the past controls the future. Who controls the present controls the past.

The power of conquerors and the strength of States is based on the popular imagination. It is more particularly by working upon this imagination that crowds are led. All great historical facts, the rise of Buddhism, of Christianity, of Islamism, the Reformation, the French Revolution, and, in our own time, the threatening invasion of Socialism are the direct or indirect consequences of strong impressions produced on the imagination of the crowd.

By its very nature, history, and especially recent history, is a very particular branch of learning. It exists in an uneasy relationship with the memories of those involved in the events concerned. It can play an important role in either legitimising or challenging a contemporary state, its regime and ruling class.

Most professional historians agree that objective interpretations of historical facts are not possible. Facts as such mean nothing. Historians select them and create the framework within which they get meaning. They look at the past from their own perspective, different from that of their predecessors and successors. Historians are not neutral and are influenced by their contemporary societies.

Michel Foucault posits that the victors of a social struggle use their political dominance to suppress a defeated adversary's version of historical events in favor of their own propaganda, which may go so far as historical negationism*. History is written by the victors. The sheeple are largely unaware of this evidenced by the given that they largely believe the history as it is presented to them by the power elite since primary school. For example Professor of history Peter Kuznick mentions Three False Myths Americans Believe * about for example Pearl Harbor, World War II and Hiroshima & Nagasaki.