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Gulf War
How to sell a war
The Gulf War ... was a war waged by coalition forces from 34 nations led by the United States against Iraq in response to Iraq's invasion and annexation of Kuwait. ... One of the main concerns to the West was the significant threat Iraq posed to Saudi Arabia. Following the conquest of Kuwait, the Iraqi army was within easy striking distance of Saudi oil fields. Control of these fields, along with Kuwaiti and Iraqi reserves, would have given Hussein control over the majority of the world's oil reserves. The U.S. and the UN gave several public justifications for involvement in the conflict, the most prominent being the Iraqi violation of Kuwaiti territorial integrity. In addition, the U.S. moved to support its ally Saudi Arabia, whose importance in the region, and as a key supplier of oil, made it of considerable geopolitical importance.

This aggressive war was led by the United States and NATO. Saudi Arabia stood central. Saddam Hussein went from friend of the capitalist west during the Iran-Iraq War to enemy during the Gulf War.
On 8 August 1990 George H. W. Bush addressed the United States: In the life of a nation, we're called upon to define who we are and what we believe. Sometimes these choices are not easy. But today as President, I ask for your support in a decision I've made to stand up for what's right and condemn what's wrong, all in the cause of peace. ... A puppet regime imposed from the outside is unacceptable. The acquisition of territory by force is unacceptable. No one, friend or foe, should doubt our desire for peace; and no one should underestimate our determination to confront aggression.

It was another big lie from a blatant hypocrite. See Good vs Evil, Realpolitik, War on Drugs, War on Terror, etcetera. It's all about getting the support of the American people and the rest of the world for yet another aggressive war to the benefit of the Bush dynasty and their ultra-rich friends.
This is Nayirah's testimony on 10 October 1990 at the Congressional Human Rights Caucus in the United States. Very sad. She's crying. Heartbreaking. Right? She was announced by the representative of the U.S. with the following words: Our final witness is also using an assumed name, and again we ask our friends in the media to respect the need for her to protect her family. Here is why she used only her first name and why we were not supposed to know who her family is...
The testimony was widely publicized, and was cited numerous times by United States senators and the American president in their rationale to back Kuwait in the Gulf War. ... Her story was initially corroborated by Amnesty International and testimony from evacuees. ... Following the liberation of Kuwait, reporters were given access to the country. An ABC report found that "patients, including premature babies, did die, when many of Kuwait's nurses and doctors...fled" but Iraqi troops "almost certainly had not stolen hospital incubators and left hundreds of Kuwaiti babies to die." ... In 1992, it was revealed that Nayirah's last name was al-Sabah and that she was the daughter of Saud bin Nasir Al-Sabah, the Kuwaiti ambassador to the United States. ... Furthermore, it was revealed that her testimony was organized as part of the Citizens for a Free Kuwait public relations campaign which was run by Hill & Knowlton for the Kuwaiti government.

Hill & Knowlton has been involved in controversial events during its history, including the infamous tobacco industry in the 1950s and 1960s and the Bank of Credit and Commerce International which has also been involved in many scandals like for example the Iran-Contra Scandal. The company has also been criticized for representing governments seeking to improve their reputations while being accused of human rights violations such as Indonesia, Turkey, Maldives, and Uganda.
That doesn't sound like a very ethically sound company.

Although there were human rights abuses committed in Kuwait by the invading Iraqi military, the ones best known in the U.S. were inventions of the public relations firm hired by the government of Kuwait to influence U.S. opinion in favor of another aggressive war.
Very few Americans knew what Kuwait was when the invasion took place and the odds are that they either didn't care much that Iraq had invaded Kuwait, they probably couldn't even find it on the map for the most part of Americans are famously ignorant of geography. So, this war very much had to be sold to the American people in order to convince them to intervene militarily.
On 12 May 1996 Madeleine Albright, at that time US ambassador to the United Nations, was interviewed and asked whether the "price was worth it" that at that time half a million Iraqi children had died because of sanctions against Iraq, more children than died in Hiroshima. She answered with a stone cold face: I think this is a very hard choice, but the price--we think the price is worth it. Later this evil witch was promoted to United States Secretary of State. She was succeeded by Colin Powell who would play a crucial role in selling the Iraq War in 2003 with fake evidence. Birds of a feather flock together. That pretty much nails it.